Carefully look at the picture below. On top, marked in red, you will see the title of application. On the bottom, also marked in red, you will see an advertisement for the application itself.
C'mon, how hard can selective/filtered advertising be? This is like a commercial of a TV show being shown WHILE THAT SHOW IS ON. I mean, that's just stupid. Where the hell is all the personalization we keep hearing about, huh?